![]() Mars candy brand Snickers generated 42 million views among people who turned themselves into brand advocates by decorating their mobile messages with images and stickers. With the "Create a Sticker" feature, Viber could cultivate the same kind of environment as brands have with their own sticker packs, as marketers have gotten on board with branded digital sticker packs that let customers and company representatives add flair to their messages while boosting awareness through organic UGC. As a result, artists, engineers and influencers also have created huge libraries of AR content that showcase their creative and technical expertise. Facebook and Snap have adopted similar strategies by releasing software to create customized augmented reality (AR) experiences that users can share with friends and followers. ![]() ![]() New sticker features are available for Android devices through the Google Play store, and will soon be available on iOS and Viber Desktop.īy providing software tools to create UGC, Viber can help to engage brands and consumers with its platform while giving them greater creative control over the user experience. Last year, its users added stickers to their messages more than 30 billion times, according to the press release.
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